Senator Rudolphe E. Samuel was interested in building a strong brand and marketing strategy around his 2010 re-election campaign. The strategy needed to help sustain the 2006 support while driving a significant increase in 2010. G2IM developed an integrated marketing strategy supported by a qualitative research study. The strategy took into account demographics and top issues among voters across the 17 voting districts. As a result, the Senator was re-elected in January 2010 with an increase of 40% over the 2006 campaign results.
RSS / Atom